Acing ATC’s Website Design
American Technology Consulting (ATC) is a modern, avant-garde, cutting-edge, tech company headquartered in Iowa, United States specializing in building innovative, scalable solutions for enterprise businesses.
- Information Technology Consulting
- Front End Development
- UI/UX Design
- Visual Direction
- Website design
Brucira partnered with American Technology Consulting (ATC) to redefine their digital presence, crafting a modern website and cohesive brand strategy that reflects ATC’s innovation, expertise, and leadership in the technology consulting space.
In today’s digital-first world, a strong and considered online presence has become essential for companies across industries. For a tech solutions company like ATC, the website plays a key role in attracting new clients while clearly communicating the value it delivers to its existing customers.
ATC’s previous website, however, was no longer aligned with where the brand stood. It did not clearly reflect the company’s mission or values, and the overall design felt dated. Built using rigid templates and blocks, the site lacked flexibility and clarity, which limited its ability to engage visitors effectively or leave a lasting impression.
We came to the realization that ATC, in addition to a new visual identity and website, also needed a clearer message and a more cohesive brand strategy.
The approach for the website set the standards for the rebranding strategy that was both innovative and relevant for their business goals. We repositioned the brand as the industry leader that they are. The new website displays their dedication to their mission and incorporates the unique blend of creativity and technology something that distinguishes ATC from their competitors.
Brucira evaluated ATC’s old website and noted the critical pain points. The pre-design process involves understanding the brand from a holistic perspective.
- What is ATC?
- What did the brand stand for?
- At which levels did their users interact with the website?
After this preliminary analysis, we decoded the vibe (the look & the feel) that ATC wanted to portray with the website.
The brand needed a confident yet simple look while maintaining its sophistication and elegance. All the elements, including branding, typography, colour palette, photography, data visualisation, and the web structure needed to be mapped well to support the new and improved branding strategy.
The ATC moodboard reflects a confident, modern, and future-focused brand identity. Bold typography, high-contrast colors, and minimal layouts convey clarity, sophistication, and technological precision. The visual language balances creativity with structure, reinforcing ATC’s position as an innovative yet dependable technology consulting leader, while maintaining simplicity and elegance across all brand touchpoints.
The final UI delivers a bold, modern, and intuitive digital experience that reflects ATC’s innovative mindset and industry leadership. Clean layouts, strong typography, and a confident color palette work together to create clarity and visual impact across all screens. The redesigned interface not only enhances usability and navigation but also communicates ATC’s mission, values, and technological expertise resulting in a cohesive, future-ready website built to engage users and drive meaningful business outcomes.
The new, redesigned website was well received and highly appreciated by everyone at ATC, including senior members of the hierarchy. Brucira’s work on the website redesign resulted in a high-quality website that perfectly encapsulated ATC’s core brand values.
This new website has since become an important source of lead generation while continuing to deliver excellent performances for their existing clients and customers. The redesign has helped ATC’s brand strategy and business goals by making a great impression with both new and old clients.
Our Role
We partnered with ATC to redefine their digital presence through a modern website and cohesive brand strategy.
Product Design
Development
Content
